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adwantedPrésente à Rennes via l’un de ses associés, Eric Fuselier, la plateforme Adwanted.com, place de marché dédiée à l’achat / vente d’espaces publicitaires plurimedia, se lance dans la vente aux enchères. Adwanted a sélectionné des offres premium, des lots avec des mises à prix comprises entre 7000 € et 270 000 €, proposés à tous les annonceurs inscrits sur le site. Ils peuvent par exemple avoir accès à une offre d’affichage exclusive sur un grand monument de Paris, ou une page clé sur l’ensemble de la presse quotidienne régionale… Basée à Lille et créée en 2012, Adwanted a fait le pari d’ouvrir la programmatique à l’achat d’espaces « traditionnels » : radio, télévision, cinéma, print. La structure envisage un chiffre d’affaires compris entre 15 et 20 M€ en 2015. Elle se rémunère via une commission de 15 % sur chaque transaction réalisée. www.adwanted.com

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