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Additi, nouvelle marque « Pub » de Sipa Ouest France - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Additi, nouvelle marque « Pub » de Sipa Ouest France

lundi 08 février 2016
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Les régies Précom et Ouest-France Multimédia sont désormais chapeautées par la holding Additi, nouvelle bannière des régies du groupe. Présidée par Matthieu Fuchs, elle regroupe environ un millier de salariés pour un chiffre d’affaires 2015 de 255 M€. Selon la Lettre API, la régie va progressivement se restructurer en BU (Business Unit) par type de marché, et non plus par zone géographique, à l’image des quatre BU déjà opérationnelles à Ouest-France multimédia : automobile, immobilier, emploi, maville.com.

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