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Bonobo, sponsor en Ligue 2 - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Conseil / Marque / Bonobo, sponsor en Ligue 2
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Bonobo, sponsor en Ligue 2

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fe46903a-8606-4411-83bc-452f00d85795@augureLa marque du groupe Beaumanoir (Saint-Malo) se lance dans le sponsoring sportif en devenant partenaire officiel du Red Star FC, le club de football de Saint-Ouen évoluant en Ligue 2. Elle bénéficiera ainsi d’une visibilité multi supports pour les saisons 2016-2017 et 2017-2018. La marque s’affichera sur la pocket du maillot de l’équipe professionnelle ainsi que sur le dos du maillot des équipes jeunes, qui comptent 600 licenciés. En plus d’une présence sur le maillot, la marque profitera d’un dispositif de visibilité au stade Jean-Bouin et sur les médias du club. Bonobo sera également partie prenante du Red Star Lab : durant la période des vacances scolaires, des ateliers pédagogiques gratuits, mêlant sport et culture, sont organisés. Les jeunes du club auront l’occasion de découvrir les métiers du groupe Beaumanoir au travers d’ateliers qui s’axeront autour de sujets comme la mode, le design ou la fabrication de jeans.

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