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Conseil / Marque decoration decoration

Bonobo veut se faire "liker"

decoration

bonoboBonobo (groupe Beaumanoir – Saint-Malo) met en place un nouveau dispositif auprès de sa communauté sur le réseau social Facebook. Le principe : plus les fans likent, plus le prix baisse. Chaque semaine, plusieurs silhouettes homme et femmes seront mis en avant sur la page de Bonobo. Les articles portés par celle qui aura récolté le plus de like se verrons attribués d’une réduction allant jusqu’à -30%. Les internautes recevront par mail après la période de vote un coupon réduction pour les articles sélectionnés. La marque textile spécialisée dans le jean du groupe Beaumanoir possède aujourd’hui près de 390 magasins en France et à l’étranger.

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