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Boulanger mise sur la vidéo - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Boulanger mise sur la vidéo

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Boulanger convertit 22 000 fiches produits en vidéos basiques. La vidéo devient un puissant levier d’attraction sur les sites de e-commerce. C’est pourquoi Boulanger, distributeur de produits technologiques, a décidé de publier sur son site des vidéos présentant l’ensemble de son catalogue, soit 20 000 références. Lire l’article

Source : www.larevuedudigital.com

 

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