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Campagne de relance pour La Sarthe

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Entre juin et septembre, le Département de la Sarthe mène une campagne de communication « coup de poing » afin de soutenir son secteur touristique. Un budget de 70 000 € a été alloué dans le cadre du plan de soutien départemental, par le Conseil départemental de la Sarthe et Sarthe Tourisme pour réaliser cette campagne nationale (conception : agence LMWR – Nantes), mobilisant les supports de communication du Département (magazine la Sarthe, affichage abris bus, réseaux sociaux…), et présente également en presse et en replay TV. La campagne, qui repose sur le concept « La Sarthe , tant de mondes à explorer », vise des cibles d’hyper proximité (sarthoise) et de proximité naturelle à 3 heures de voiture.

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