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Tactilia lance son logiciel d’enquête et de fidélisation

jeudi 09 janvier 2014
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tactilia Fidbe 200L’agence de communication interactive Tactilia (9 personnes entre Rennes et Nantes) vient de lancer Fidbe, un logiciel installé sur des bornes présentes directement en magasin. Fidbe permet de collecter des données via des enquêtes de satisfaction, des jeux ou des quiz. L’objectif peut être ensuite de réaliser des campagnes de marketing ciblé via SMS ou mailing. Des concessionnaires auto, des banques, des centres commerciaux (comme Cap Malo)  ou encore Les Champs Libres à Rennes sont déjà équipés. Le développement de ce logiciel est “un virage récent” pour Tactilia, explique son créateur, Yann Jehanneuf. L’agence recrute actuellement 3 commerciaux et vise 5 nouveaux recrutements d’ici six mois. www.tactilia.fr

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