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Clear Channel prépare la sortie - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Clear Channel prépare la sortie

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Après avoir diffusé des messages sanitaires dans les centres-villes des grandes métropoles régionales et dans les centres commerciaux ouverts, le spécialiste de l’affichage urbain Clear Channel veut accompagner la reprise avec une nouvelle campagne baptisée « Bienvenue dehors ». Objectif : exprimer le plaisir d’être progressivement à nouveau à l’extérieur. Elle est déclinée depuis le 27 avril à Paris sur les Mobiliers Urbains d’Information et sera ensuite visible sur les mobiliers 2m², 8m² et digitaux dans les grandes métropoles régionales. A partir du 11 mai, Clear Channel proposera également de nouvelles offres pour accompagner la sortie progressive du confinement, notamment la possibilité de prendre la parole sur un contenu éditorial avec BRUT, ou encore celle de reverser, entre mai et mi-août, 20% du montant net investi offert en espace publicitaire à une association qui soutient la lutte contre le COVID-19.

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