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Com en régions : près de 50 % des agences en Ile de France - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Com en régions : près de 50 % des agences en Ile de France

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On s’en doutait, mais pas à ce point-là… En prenant en compte deux codes APE (7311Z : activités des agences de publicité, et 7021Z : conseil en RP et communication), la répartition territoriale des sociétés est pour le moins claire : 44 % des structures se trouvent en Ile de France (24 000 entreprises sur un total de 54 000 – chiffres : societe.com). Une concentration qui laisse les autres régions loin derrière. Avec près de 3 000 entreprises, l’Ouest (Bretagne et Pays de la Loire) reste dynamique, devancée par les régions du Sud-ouest, Midi-Pyrénées et Aquitaine (4 000 sociétés) et par Rhône-Alpes, région qui à elle seule compte 4 500 structures sur son territoire. La palme régionale revient au Sud-est (PACA et Languedoc-Roussillon) qui regroupe près de 6 700 structures.

NB : Ces tendances tiennent compte uniquement du nombre de sociétés, pas du chiffre d’affaires généré.

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