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Comera Cuisines en promo

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AP COMERA Cuisines 2015Le cuisiniste basé en Vendée (St-Philbert-de-Bouaine) vient de mener une opération promotionnelle afin de générer du trafic dans ses 80 concessions. Le dispositif s’est notamment appuyé sur le web avec l’habillage du site Elle Maison (www.maison-deco.com) et de l’achat display sur d’autres sites orientés déco. Au plan local, la marque mise sur la proximité, (dépliants, mailings…) et sur des animations en magasins. Comera mène en parallèle une campagne presse nationale grand public baptisée « On vous montre tout », afin de développer sa notoriété. L’enseigne est accompagnée dans le déploiement de ce dispositif par l’agence nantaise Seize.

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