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Congrès. Rennes et Saint Malo font cause commune - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Congrès. Rennes et Saint Malo font cause commune

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Bandeau_congres_01Le Palais du Grand Large de Saint-Malo et Destination Rennes (qui gère le futur Centre des Congrès de Rennes) annoncent la signature d’un protocole de coopération commerciale. « L’objectif est d’optimiser les efforts de commercialisation et d’exploitation des structures respectives et de proposer des services plus complets auprès des organisateurs d’évènements ». Les deux entités vont ainsi définir des outils de coordination pour la commercialisation (information réciproque, proposition du site partenaire pour un client…), pour la prospection (présence commune sur les salons, candidatures communes à l’international) et pour le développement de la qualité des prestations (synergies d’achats, prestataires techniques et logistiques communs, mise en place d’une politique de référencement commune…).

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