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Conseil média. Le CG 44 consulte

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Le Conseil Général de Loire Atlantique publie un appel d’offres afin de désigner une agence à qui sera confié un mandat de conseil, d’analyse et d’achat média. Ce mandat s’appliquera à tous types de supports (affichage, Internet, téléphonie mobile, presse, radio, cinéma, télévision, réseaux sociaux, autres). En amont des achats, l’agence aura également pour mission « de conseiller, d’argumenter, d’apporter des éléments objectifs pour préconiser le choix d’espaces publicitaires pour le Département de Loire-Atlantique ». La valeur totale des investissements publicitaires est estimée à 1 M€. Voir l’appel d’offres.

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