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Coup de jeune pour la Caisse d’Epargne Bretagne Pays de Loire - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Coup de jeune pour la Caisse d’Epargne Bretagne Pays de Loire

decoration

Visuel Caisse d'Epargne_Violette_optLa Caisse d’Epargne Bretagne Pays de Loire a dévoilé sa nouvelle prise de parole territoriale (campagne conçue par l’agence Antigel), avec pour objectif « d’affirmer sa proximité humaine et géographique ». La création est résolument tournée vers l’avenir, portée par le message « Nous soutenons aujourd’hui ceux qui porteront demain notre région ». Visible dans les 450 agences Caisse d’Epargne BPL, le dispositif média intègre un volet digital géolocalisé exclusif Ouest France. Trois mini-films pédagogiques en draw motion ont également été réalisés (le 1er ci-dessous) et un grand jeu Facebook sera bientôt lancé sur la page de la banque.

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