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Cuisines Raison fait évoluer sa marque - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Cuisines Raison fait évoluer sa marque

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Cuisines Raison (siège à Vern-sur-Seiche – 35) fait évoluer sa marque et devient Raison Home. Une évolution vers le métier de Home Designer plus que simple cuisiniste. L’occasion pour l’entreprise restée plutôt discrète juqu’à maintenant de prendre la parole en TV à travers un parrainage de l’émission Quotidien Express à partir du 1er février puis sur les autres chaines du groupe TF1 en TNT. Raison Home a fait appel aux agences Win Win (Paris) et Good Buy Media (Rennes) pour cette campagne. « L’entreprise compte une centaine de franchisés en France et a pour particularité de ne pas avoir de boutique physique, précise Nathalie Rouxel, responsable com et marketing de Raison Home. Tout se fait au domicile du client. L’idée de cette campagne est de gagner en notoriété et de recruter de nouveaux franchisés. Notre objectif : une trentaine de plus en 2020. » www.raisonhome.com

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