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Darty et Darty.com : quels parcours clients ?

mercredi 18 décembre 2013
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« L’ultra-rentabilité de Darty.com découle de sa mutualisation poussée avec les magasins« . Jean-Philippe Marazzani, le directeur marketing et e-commerce de Darty analyse les enjeux de l’enseigne : acquérir une connaissance précise du client, bâtir un parcours client fluide, digitaliser les magasins… Lire l’article

Source : http://www.Journaldunet.com

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