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Accueil / Conseil / Marque / Daunat prend la parole en TV
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Daunat prend la parole en TV

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Le spécialiste du snacking basé à Guingamp (22) déploie sa nouvelle stratégie de communication, 100 % à la TV. La campagne s’appuie sur deux formats de 10 secondes (réalisation : Les Gens et Vous – Lyon) : un film « sandwich » et un film « salade » qui souhaitent installer la diversification de la marque sur le snacking, en utilisant la notoriété d’une chanson de Lio : « Banana Split ». Une prise de parole qui permet de dévoiler la nouvelle signature de la marque : « Daunat, on aime tous ça ! » Cette campagne, visible jusqu’en octobre 2016 sur TF1, M6, Direct 8, TMC, NT1, W9, 6TER et BFMTV, est renforcée par un plan de parrainage de l’émission « Nos chers voisins », tous les soirs, du lundi au samedi pendant 6 semaines.

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