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Ecosystem choisit Notchup pour inciter au recyclage

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Après une compétition organisée par Pitchville, Ecosystem a choisi Notchup pour orchestrer une campagne nationale globale de promotion du recyclage des déchets ménagers. Construite sur l’idée centrale « Ne laissez pas les ampoules envahir la planète », cette campagne a incité le grand public au recyclage actif, grâce à Ecosystem. De Caen à Marseille en passant par Bordeaux, Paris et Lyon (11 villes au total entre novembre et décembre), des événements spectaculaires ont attiré l’attention sur le #RecyclerCestProteger et des brigades urbaines aux couleurs de l’organisme ont facilité la collecte. Dans chaque ville, la démarche a été relayée sur les réseaux sociaux, dans la presse et le « call-to-action » nourri par des influenceurs. Voir le dipositif en vidéo :

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