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Eram en campagne RSE - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Eram en campagne RSE

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Le Groupe Eram (siège : Saint-Pierre-Montlimart – 49) a lancé début juin une campagne de communication interne au sujet de la RSE (Responsabilité sociétale des entreprises) afin d’informer les collaborateurs de la stratégie mise en place par l’entreprise et les inciter à participer à cette nouvelle dynamique. La campagne, conçue par l’agence nantaise Fin Août début Septembre, détourne les différentes marques et enseignes du groupe pour évoquer la thématique RSE de façon décalée. Elle a été diffusée via un dispositif intégrant un événement interne de présentation de la RSE, un leaflet, des cartes com, des affiches, des newsletter, etc. Elle accompagne ainsi le premier rapport RSE du groupe, également conçu et réalisé par l’agence.

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