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FranceAgrimer défend les poissons

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agrimer« En frais ou déjà prêts, les produits de la mer, ils ont tout pour plaire ». Pilotée par l’agence Mediapilote, la nouvelle campagne de publicité de FranceAgrimer se déploie sur 4 radios nationales (Europe 1, Chérie FM, NRJ et France Inter), dans la presse écrite grand public (Voici et Femme Actuelle) avec en appui un dispositif dans les GMS sur les zones sous-consommatrices (Est/Nord/Centre) grâce à 800 journées d’animations et la distribution d’un kit média dans les commerces de proximité (affiche et flyers). L’objectif de cette campagne est de lutter contre les nombreux a priori sur le poisson qui circulent chez les consommateurs. Une première vague du dispositif a débuté le jeudi 13 novembre 2014 avec la diffusion d’un spot radio. Il sera dupliqué à l’identique en février 2015. (Budget : 1,5 M€)

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