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Gémo relooke son e-commerce

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gemoL’enseigne de Prêt-à-porter Gémo (groupe ERAM) basée à Saint-Pierre-Montlimart (49) lance sa nouvelle plateforme digitale e-commerce, conçue par l’agence PéoLéo (Nantes – Lille – Paris) qui a récemment été choisie, après appel d’offres, pour accompagner la marque dans sa stratégie digitale et la gestion de ses problématiques web to store. L’ambition pour Gémo est de s’imposer rapidement comme un acteur de premier plan dans un secteur en forte croissance et face à de nombreux pure-players. Le nouveau www.gemo.fr se présente donc à la fois comme un site marchand et une vitrine de l’enseigne qui génère du trafic in-store (un des plus importants réseaux de magasins en France – près de 500). Directeur de la communication & du marketing Gémo : Christophe Danion / Responsable E-Commerce : Laurence Desterke-Aznar.

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