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Gendreau parie sur La Cuisine d'Océane - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Conseil / Marque / Gendreau parie sur La Cuisine d'Océane
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Gendreau parie sur La Cuisine d'Océane

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La conserverie Gendreau (Basée à Saint Gilles Croix de Vie – Vendée) prend la parole pour la première fois en TV pour sa marque La Cuisine d’Océane. Une première vague s’est déroulée entre le 6 et le 31 janvier sur France 2, France 3 et les principales chaînes de la TNT. L’opération sera reconduite entre le 21 septembre et le 16 octobre. Les spots TV (réalisés par le groupe OPA) ont pour objectif de booster la notoriété de la marque de plats cuisinés, qui revendique déjà la deuxième place en termes de ventes moyennes hebdomadaires de plats cuisinés français. La Cuisine d’Océane s’est également dotée d’un nouveau site web en décembre dernier (réal : OPA Web) www.lacuisinedoceane.com.

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