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Ginger Minds pilote la campagne média on line d’Oxford - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Ginger Minds pilote la campagne média on line d’Oxford

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LogoGML’agence nantaise Ginger Minds a été retenue pour piloter la campagne média on line (du 20 août au 21 septembre) sur la France, l’Espagne et la Pologne de la nouvelle gamme de cahiers Oxford Student. Avec cette nouvelle gamme associée à l’application mobile SOS Notes, Oxford propose ainsi un Note Book téléchargeable sur son smartphone. Le dispositif proposé s’appuie principalement sur une campagne display (bannières) en RTB sur web et mobile. En parallèle, une campagne Facebook est également déployée en France et en Espagne. L’agence annonce par ailleurs la mise en ligne de www.waybyikks.com, le site de la nouvelle marque d’IKKS destinée aux pré-ados.

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