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Le Groupe Eram choisit B Side - Com&Médias - Actualité de la com
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Le Groupe Eram choisit B Side

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L’agence de communication corporate B Side (Marion Andro et Ingrid Berthé) vient d’être retenue, après compétition, par le groupe Eram pour l’accompagner dans sa stratégie de communication responsable. Elle pilotera le rapport RSE, le référentiel de management, la refonte du site web corporate, l’accompagnement RP et social media du groupe des Mauges, dans le cadre du nouveau projet d’entreprise : Change for Good. « L’agence B Side a démontré sa capacité à nous accompagner dans le déploiement de notre démarche et de nos engagements RSE », précise Isabelle Desfontaines, Directrice des projets RSE et communication Groupe Eram. « La RSE (Responsabilité Sociétale des Entreprises) nécessite de rendre des comptes : preuves, chiffres, indicateurs, objectifs concrets, explique Marion Andro, co-dirigeante de l’agence. Afin d’engager davantage les parties prenantes, nous avons proposé de ramener de l’authenticité et de la sincérité dans le discours en mettant en perspective les différents axes du projet et en jouant sur les regards croisés ».

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