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Accueil / Conseil / Marque / Gulfstream a la banane
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Gulfstream a la banane

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Depuis le 28 septembre, l’agence nantaise Gulfstream Communication orchestre la campagne #tousbananamaniacs pour le compte de l’AIB, Association Interprofessionnelle de la Banane. L’agence a notamment créé le concept #tousbananamaniacs et réalisé une vidéo chorale diffusée en replay sur M6 et les réseaux sociaux.

Le dispositif s’appuie également sur une opération spéciale sur la radio RFM à l’heure de la matinale « Le meilleur des réveils » avec Elodie Gossuin et Albert Spano, et sur des influenceurs – ambassadeurs qui animeront la communauté sur Facebook et Instagram. L’opération mobilise également jusqu’à fin novembre les primeurs et chefs de rayon qui habillent pour l’occasion leur étal aux couleurs de la banane.

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