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Guy Cotten milite pour le port du gilet de sauvetage

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L’équipementier marin (basé à Trégunc – 29) vient de lancer un site interactif : sortieenmer.com en collaboration avec l’agence CLM BBDO (Paris). Objectif : sensibiliser au port du gilet de sauvetage en mer. Selon l’équipementier, 43% des français pensent que le port du gilet n’est pas nécessaire lorsque l’on sait nager. L’entreprise compte bien surfer sur la viralité de sa production pour sensibiliser le grand public à cette question. La plateforme « Sortie en Mer » propose à l’internaute de simuler sa propre noyade, et de tenter d’y survivre en scrollant (avec sa souris). Le film en vision subjective est réalisé par Ben Strebel et produit par Wanda Digital/Grouek. Guy Cotten, qui fête ses 50 ans cette année, a réalisé un chiffre d’affaires de 12,5 M€ en 2013 et produit environ 80% de ses articles sur le sol breton.

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