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Habitat 35 : nouveaux arguments marketing - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Habitat 35 : nouveaux arguments marketing

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Habitat 35, l’OPH d’Ille-et-Vilaine fait peau neuve avec un changement d’identité et un nouveau logo signés Gulfstream communication. Habitat 35 devient NEOTOA. Cette évolution traduit une nouvelle dynamique initiée en 2009. NEOTOA est le fruit d’une réflexion collective ayant associée tout au long de l’année 2013 les salariés, des partenaires, des élus, les administrateurs et des clients potentiels. NEOTOA a également créé un pôle marketing qui a notamment pour mission d’identifier les tendances et d’anticiper l’évolution des logements de demain.

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