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IMA Protect avec Eluère - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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IMA Protect avec Eluère

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Le spécialiste de l’alarme et de la télésurveillance IMA PROTECT (siège à Nantes) réalise une première action digitale pour développer sa notoriété et assurer la promotion de ses offres de télésurveillance. Un film, réalisé par l’agence Eluère, met en scène, de manière exagérée, un couple « obsessionnel de l’autosurveillance », et suggère, par le décalage, que les solutions de télésurveillance IMA PROTECT sont naturellement bien plus simples et plus efficaces pour se protéger. 100% digitale – avec une programmation YouTube, display et Réseaux Sociaux – la campagne engagée depuis le 20 janvier est conçue dans une logique test and learn. Les retours d’expérience seront partagés avec les mutuelles partenaires d’IMA PROTECT.

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