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INTERFEL choisit Mediapilote

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interfelPour lutter contre la perception de cherté des fruits et légumes frais et aider les consommateurs à mieux consommer les produits de saison, l’Interprofession des fruits et légumes frais (INTERFEL) lance une campagne d’affichage nationale signée par l’agence Mediapilote. Cofinancée par FranceAgriMer et le Ministère de l’agriculture, de l’agroalimentaire et de la forêt, elle met en scène 3 fruits et légumes stars dans l’assiette des Français en automne et en hiver. Le dispositif est déployé sur les quais des stations de métro parisien et dans 5 villes en régions : Lille, Lyon, Toulouse, Avignon et Nantes (du 5 au 11 novembre).

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