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Komilfo en campagne - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Komilfo en campagne

mercredi 25 mars 2015
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komilfoKomilfo (siège à Rennes – pose de produits liés à la protection solaire, les menuiseries et fermetures) mène actuellement une campagne nationale afin de développer la notoriété de la marque et le trafic en point de vente (réseau de 95 indépendants). Le dispositif média s’appuie sur un billboard TV sur France 3 (sponsoring météo) et un spot radio déployé depuis le 18 mars sur Europe 1 et RTL. Le dispositif est également relayé sur le site www.komilfo.fr, par une opération de webmarketing, un emailing clients… et en magasins via de la PLV, des affiches… Komilfo est accompagné par LM Y&R dans sa stratégie de communication, et par Schilling communication pour les RP. Responsable marketing et communication : Aurélie Denion.

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