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La Banque Populaire Atlantique se frotte aux start-up - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Digital / La Banque Populaire Atlantique se frotte aux start-up
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La Banque Populaire Atlantique se frotte aux start-up

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Alors que le Startup Palace a ouvert ses portes il y a quelques mois à Nantes (info ici) et accueille une vingtaine de structures (Doyoubuzz, Drivy, Take it Easy…), les grands groupes se positionnent eux aussi pour intégrer ce lieu dédié à l’innovation numérique. C’est le cas de la Banque Populaire Atlantique (et de sa filiale informatique I-BP) qui y fait travailler régulièrement ses équipes, notamment dans le cadre de la digitalisation de ses agences. « En moyenne, ce sont 7 personnes, à raison de 2 jours par semaine, qui sont présentes au Startup Palace », précise Christophe Cadenat, Directeur Modernisation de BPA. La banque a déjà entamé un projet avec Dictanova (analyse des discours clients) qui concerne l’optimisation de la relation conseiller/client, grâce à l’analyse en masse des e-mails entrants. Selon Antoine Dumont, l’un des promoteurs du Startup Palace, d’autres grandes entreprises de l’ouest devraient s’immerger très bientôt dans l’ambiance du lieu. www.startup-palace.com

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Sylvain Ornetti (Dictanova), Antoine Dumont (Startup Palace), Frédéric Champion (I-BP) et Christophe Cadenat (Banque Populaire Atlantique)

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