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La Folle Journée en campagne avec LM Y&R - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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La Folle Journée en campagne avec LM Y&R

mercredi 18 décembre 2013
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L’agence LMY&R signe la campagne de la prochaine édition de la Folle Journée. Pour cette 20ème édition, le festival de musique classique met le cap sur l’Amérique. La création reprend l’idée d’une image mise en scène de façon cinématographique, à la manière des séries TV actuelles américaines.

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