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La Mie Caline, Manitou et Lacroix au programme d'Eluère - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Conseil / Marque / La Mie Caline, Manitou et Lacroix au programme d'Eluère
Conseil / Marque decoration decoration

La Mie Caline, Manitou et Lacroix au programme d'Eluère

decoration

micaline_optCourant octobre, Eluère accompagne La Mie Câline (siège à St Jean de Monts) dans sa nouvelle campagne d’affichage pour promouvoir son offre Restauration Rapide au plan national. Portée par trois visuels très décalés réalisés par l’agence, la campagne se déploie dans toute la France sur près de 5 500 panneaux et dans les 215 boutiques La Mie Câline sous forme de PLV. L’agence a par ailleurs conçu et réalisé le nouveau journal interne de Manitou – baptisé « Totem » – destinés aux équipes France du Groupe, et a été retenue par le Groupe Lacroix pour l’accompagner dans la redéfinition de son architecture de marque et la mise en place de sa nouvelle stratégie de communication. www.eluere.com

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