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La Vendée prend la parole en TV - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Collectivités / territoire / La Vendée prend la parole en TV
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La Vendée prend la parole en TV

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Vendée expansion, au travers de sa marque « Vendée Tourisme », lance une campagne de communication sur le petit écran afin de soutenir les professionnels du tourisme en avant-saison. Un film TV de 30 secondes (réalisation : agence LM Y&R – Budget : 140 K€) est diffusé entre le 20 et le 29 mai sur France TV et les chaînes de la TNT (1355 spots). Vendée Expansion associe également à cette campagne télévisuelle un dispositif social média et digital pour poursuivre l’expérience «l’émotion des premières fois» en ligne, dans tous les lieux référents de la destination. Des plateformes digitales dédiées, des jeux ludiques sur Facebook sont activés. Le budget global de la campagne est de 600 K€.

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