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L'Anjou en campagne - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Collectivités / territoire decoration decoration

L'Anjou en campagne

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CampagneAnjou_optLe département du Maine-et-Loire mène actuellement une campagne de promotion du territoire, portée dans un premier temps par huit visuels affichés sur le réseau des 184 abris-bus du réseau départemental de transport. Ils mettent en valeur 8 sites emblématiques qui traduisent la diversité de l’offre touristique de l’Anjou, appuyés par l’accroche « Vous n’avez pas tout vu ». Dès début juin, un dispositif webmarketing et vidéo sera mis en place. Le Département étudie actuellement les offres des agences qui prendront en charge la stratégie web et la réalisation de 5 mini-films thématiques. L’ensemble du dispositif se poursuit jusqu’à fin août.

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