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Lanquetot et Bodin Bio chez Notchup - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Lanquetot et Bodin Bio chez Notchup

lundi 10 février 2020
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Suite à une compétition, le fromage Lanquetot (Groupe Lactalis) confie à Notchup (Nantes) la conception de son prochain spot de sponsoring TV. Il sera visible sur les chaînes du groupe France Télévision à partir de mars prochain. L’agence a également décroché « Nature de France », la marque GMS du volailler Bodin Bio, précurseur du bio depuis 1979. Sa mission : concevoir sa première campagne grand public. Le dispositif comprendra des spots diffusés en replay, en digital et en fil rouge une présence social media. Notchup accompagnera également Le Picoreur, marque historique de Bodin Bio et distribuée dans les enseignes bio, dans le lancement et l’animation de ses réseaux sociaux.

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