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Le boeuf Label rouge en campagne avec Publicis Activ - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Le boeuf Label rouge en campagne avec Publicis Activ

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INTERBEV, l’Interprofession du Bétail et des Viandes, prend la parole avec Publicis Activ pour défendre le plaisir de manger mieux grâce aux viandes de boeuf Label Rouge. L’occasion de promouvoir les engagements de toute la filière pour une production et une consommation responsable et durable.

Une vaste campagne orchestrée, depuis le 27 avril, autour de la presse quotidienne nationale et régionale (Le Monde, Le Figaro, Libération, Le Journal du dimanche, L’Opinion…) et de la radio, sur des programmes à forte audience (Europe 1, Radio France, RFM, RTL, RTL2 et RMC). Une production radio en collaboration avec Prodigious (groupe Publicis). Publicis Activ conforte ainsi son expertise agri-agro puisqu’elle accompagne aussi les marques Zapetti, Soignon, Oetker, l’Interprofession Inaporc ou
encore Agrial.


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