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Le Groupe Pilote fait appel à NVOS - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Conseil / Marque / Le Groupe Pilote fait appel à NVOS
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Le Groupe Pilote fait appel à NVOS

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Nouvelle Vague Open Source (Nantes) a entamé en début d’année une collaboration avec le Groupe Pilote (La Limouzinière – 44), constructeur de camping-cars et un des acteurs majeurs du marché européen employant 800 salariés en France et en Allemagne. Le Groupe Pilote a confié à l’agence nantaise (30 personnes) la réalisation de l’ensemble des supports d’édition 2015 (catalogues produits, dépliants commerciaux, dépliants Vans, cahiers techniques) pour quatre de ses marques : Pilote, Bavaria, Le Voyageur et RMB. Deux enjeux principaux sont au cœur de cette refonte : accentuer et valoriser les différences de positionnement stratégique entre les marques du groupe, et définir des territoires de communication pertinents.

 Visuel.Pilote.CP

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