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Le magasin réenchanté

jeudi 30 janvier 2014
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Source : Ecommercemag.fr. Plus beau, plus digital, décliné en cross canal, surfant sur la vague du local, le merchandising effectue sa mue avec succès. Une évolution drivée par l’avènement du commerce en ligne. Le merchandising joue habilement sur son offre unique et réenchante l’achat en magasin. Lire l’article (Ecommercemag.fr)

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