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Le Mans. Un nouveau dircom pour l'ACO - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Le Mans. Un nouveau dircom pour l'ACO

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otton_optL’Automobile Club de l’Ouest, organisateur des 24 Heures du Mans et des séries Le Mans, promoteur du championnat du monde d’endurance de la FIA, renforce son organisation avec l’arrivée de Thomas Otton, en qualité de directeur de la communication. Agé de 38 ans, né à Nantes, Thomas Otton a travaillé pour Adidas, Atari et Orange avant de rejoindre Babolat, leader mondial de l’équipement des sports de raquette, en 2005. Après six ans au marketing comme chef de produits puis chef de groupe, il a occupé la fonction de directeur de la communication internationale pendant quatre ans. Il aura pour mission principale de promouvoir les 24 Heures du Mans, sommet de la pyramide de l’endurance et d’impulser l’ouverture de l’ACO vers de nouveaux publics, notamment les jeunes et les femmes. Il devra également accompagner la transformation digitale de l’ACO et déployer la stratégie de communication à l’international.

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