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Accueil / Digital / Le Phare met en ligne la Route du Rhum
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Le Phare met en ligne la Route du Rhum

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Logo_LePhareL’agence Le Phare (Nantes, 20 personnes) signe la réalisation du site web de la Route du Rhum (baptisée : Route du Rhum-Destination Guadeloupe), course transatlantique en solitaire courue tous les 4 ans (départ : Saint—Malo. Arrivée : Point à Pitre / Guadeloupe). Le 2 novembre, jour du départ de la course, plusieurs centaines de milliers de visiteurs uniques pourront vivre le départ en direct sur le site www.routedurhum.com (lors de la précédente édition, 600 000 visiteurs uniques avaient suivi la victoire finale de Franck Camas). Le dispositif s’appuie également sur le jeu LiveSkipper et une application mobile, et se décline sur les réseaux sociaux : Twitter (@routedurhum), Facebook, Instagram, DailyMotion… La société PenDuick (groupe Télégramme), organisatrice de cet événement, et l’agence web Le Phare collaborent depuis 10 ans sur la conception et la réalisation web des grands événements nautiques : Route du Rhum, Transat Jacques Vabre, Transat AG2R La Mondiale, Solitaire du Figaro…

 

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