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Le Télégramme se met à l'adexchange - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Le Télégramme se met à l'adexchange

jeudi 09 janvier 2014
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Le Télégramme confie la commercialisation de son audience numérique à La Place Media. Lancée lors de l’été 2012, cette plateforme d’ad-exchange commercialise aux enchères et en temps réel l’audience digitale qualifiée des sites de ses 5 actionnaires : Amaury Médias, Figaro Médias, Lagardère Publicité, TF1 Publicité et France Télévisions Publicité. Ses autres partenaires dans la PQR sont : La Nouvelle République, Sud-Ouest, La Voix du Nord, La Dépêche du Midi, Nice-Matin, La Provence et Centre-France.

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