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Marketing territorial. Nantes Saint Nazaire veut booster l'événementiel

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appli.meeting.guide2Dans la lutte pour l’attractivité territoriale, l’agence chargée de la promotion de Nantes et de Saint-Nazaire à l’international (Nantes Saint Nazaire international agency) se dote d’un nouvel outil : une application tablette destinée aux professionnels de l’événementiel. Baptisée « Nantes Meeting Guide », elle permet aux organisateurs de sélectionner un lieu d’accueil adapté, situer les hôtels à proximité ou encore découvrir en image Nantes Saint Nazaire. En complément, l’agence a conçu un « Meeting’s planner guide » en version papier et a installé une borne d’accueil à l’aéroport Nantes Atlantique.

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