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Nantes. Altavia accueille Blinkl - Com&Médias - Actualité de la Com'
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Nantes. Altavia accueille Blinkl

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Spécialisée dans la réalité augmentée, la start-up Blinkl vient d’intégrer les locaux d’Altavia Nantes, au coeur du quartier de la création. Créée en 2015 (à l’epoque « Quai des Apps ») et pilotée par Bastien Duval, Gwen le Villoux et Vincent Marin, Blinkl (12 personnes) développe une solution propriétaire pour créer des expériences interactives augmentées accessibles sans application, depuis tout type de smartphone. « La collaboration entre les deux entités permettra de proposer à nos clients des opérations de communication toujours plus innovantes », explique Nicolas Gentil, DG de Altavia Nantes. La complémentarité entre le groupe de communication spécialisé dans le retail et la jeune pousse de la réalité augmentée permet de mêler expériences physiques et digitales : PLV et modélisation 3D, catalogue et une vidéo tutoriel, annonce press et activation promotionnelle actualisée en temps réel…

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