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Nantes. Eluère renforce son expertise stratégique

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Avec l’arrivée de Jean-Michel Lemal, l’agence nantaise Eluère & Associés entend poursuivre sur la voie du renforcement de son expertise stratégique multi-canal. Depuis 2005 planneur stratégique au sein de l’agence parisienne Vaudoo, Jean-Michel Lemal a notamment travaillé pour des marques internationales comme Nestlé, Procter ou Coca-Cola. Sur le volet « stratégie », il travaillera plus particulièrement auprès d’Henri Gorenbouh, Directeur des Stratégies, et pour le volet « direction conseil », il pilotera une partie du portefeuille de l’agence, notamment pour les marques Dix Neuf, Larivière, SELA ou SOCOPA.

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Jean-Michel Lemal et Henri Gorenbouh

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