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Nantes. Tactads passe sous pavillon américain

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La start-up nantaise Tactads (société Xaltech), éditrice de solutions de ciblage publicitaire, officialise son rachat par l’Américain MediaMath. La société créée en 2012 et dirigée par Romain Gauthier cède ainsi sa technologie (marketing cross-device) qui permet aux annonceurs de reconnaître et de cibler en temps réel un utilisateur quels que soient les appareils qu’il utilise (mobile, tablette, PC, etc.).

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