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Nouveau look pour Lobodis - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Conseil / Marque / Nouveau look pour Lobodis
Conseil / Marque decoration decoration

Nouveau look pour Lobodis

decoration

3D MOULU LOBODIS HD_optA l’occasion de l’annonce de sa nouvelle stratégie de développement, le torréfacteur basé à Saint-Brieuc (22) dévoile sa nouvelle identité visuelle. 12 nouvelles références sont ainsi habillées d’un nouveau packaging et d’un nouveau logo, conçus par l’agence Les Arbres Fruitiers, basée à Vannes. Le packaging entièrement revisité arbore désormais un look épuré : la sobriété d’un fond blanc révélant les visages de producteurs de café, photographiés en noir et blanc. Pour chaque origine, une touche de couleur acidulée vient dynamiser l’emballage. Par cette refonte, Lobodis souhaite « redonner toute sa place à la qualité Premium des produits tout en sensibilisant davantage les nouveaux consommateurs à sa démarche responsable ». En parallèle, la marque renforce sa présence en GMS et accroit de 30% sa force de ventes.

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