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Nouveau Monde DDB Nantes décroche XL Airways - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Conseil / Marque / Nouveau Monde DDB Nantes décroche XL Airways
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Nouveau Monde DDB Nantes décroche XL Airways

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Après compétition, Nouveau Monde DDB Nantes a été choisie par la compagnie aérienne française XL Airways pour définir sa stratégie publicitaire et son nouveau territoire de communication. L’agence signe une campagne qui dénonce avec humour les pratiques des compagnies majors et low-cost étrangères, notamment leurs tarifs trop élevés et les services réduits. Un nouveau territoire pour revendiquer qu’XL Airways « est avant tout La compagnie française des bons plans ». La campagne comprend de l’affichage digital visible sur tous les écrans du métro et des gares parisiennes. En soutien, un film est diffusé en replay sur TF1, Canal + et France Télévisions avec en complément un dispositif digital déployé sur le web, le tout a débuté le 7 avril.

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