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Nouveau territoire de communication pour Daunat

lundi 08 juin 2015
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Pour affirmer l’élargissement de son offre sur de nouvelles catégories Snacking (salades, tartes salées, pavés, desserts…), le Breton Daunat (siège à Guingamp) développe une nouvelle plateforme de marque baptisée « Croquons chaque instant ». Ce positionnement est appuyé par une campagne multi-canal, menée par l’agence Brandelet+Devineau (Lyon) : pré-lancement sur les réseaux sociaux (campagne Youtube), campagne TV de 4 semaines sur les chaînes nationales complétée par du replay sur My TF1 et M6, et un relais en affichage 4X3 Decaux.

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