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Nouvelle campagne pour l'Abbaye de Fontevraud

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IMG_20140609_142503(1)L’agence Nouveau Monde DDB dévoile la nouvelle campagne promotionnelle réalisée pour le compte de L’Abbaye de Fontevraud (49). Objectif : émerger face à d’autres destinations « poids lourds » à l’offre « divertissement » plus évidente. Nouveau Monde DDB a conçu une campagne de presse et affichage baptisée « Ebahis de Fontevraud ». Le dispositif est complété d’un site événementiel invitant les internautes à publier pendant 6 semaines leur meilleur selfie « ébahi » sur Instagram ou Vine. Accompagné du hashtag #ebahisdefontevraud, cette publication permettra à certains participants de gagner un séjour à l’hôtel du site. http://ebahis.fontevraud.fr/

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