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Nouvelle gamme Whaou! avec Nouveau Monde DDB - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Nouvelle gamme Whaou! avec Nouveau Monde DDB

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Whaou!, marque de goûters pour enfants (siège à Locminé – 56), lance sa nouvelle gamme destinée aux ados, baptisée Break Up. Elle est accompagnée par Nouveau Monde DDB Nantes qui signe 2 spots TV. « Le défi publicitaire était complexe pour Whaou! qui devait faire évoluer son territoire de communication pour plaire aux ados tout en restant fidèle à son cœur de cible et aux parents », précise l’agence. Le plan média a démarré le 25 août dernier et comprend la diffusion de versions 25’’ et 10’’ sur TF1, W9, 6ter, NRJ12, Gulli, Game One et Disney Channel.

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